30th April 2010
There are almost too many choices when it comes to buying leads for real estate agents. You can buy internet leads, phone verified leads, email leads; the list goes on and on. How do you know if the leads you buy are high quality or just data being re-s...
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29th April 2010
There are plenty of marketing tools for Realtors for you to choose. Some will do their job and help you generate more leads and others are a complete waste of time and marketing dollars. But one of these essential internet marketing tools for Realtors w...
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29th April 2010
Everyone has a different opinion about Realtor advertising strategies and how you should market your real estate services. Most experts tell you to make yourself (your brand) unique and different compared to your competition. But what they don't tell yo...
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28th April 2010
Marketing for Realtors is more than just placing an ad or mailing out postcards. There are countless aspects you need to be aware of and improve on but one of the biggest is tracking marketing campaigns that you've started. If you want to be a top produ...
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27th April 2010
"Talk to your friends, family and co-workers and tell them you can help them buy or sell their home" is the very first new Realtor marketing idea your broker told you to do when you got your license, right? Your "Sphere of Influence" can be powerful but d...
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27th April 2010
There are 2 sub-issues for you to deal with regarding "Realtor Branding". The first is the fact that YOU your brand. The brokerage you hang your license with is NOT your brand. The second issue, once we've realized the first, is actually implementing your...
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27th April 2010
If you live in a suburban neighborhood, you're familiar with those little paper door hangers that get left on your front doorknob about a special at Pizza Hut or a deal on windows from a window manufacturer. You need to be like Pizza Hut! Well, not exactl...
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27th April 2010
So you know when you go to a "mom & pop" store or restaurant or even some big name grocery stores and you see those bulletin boards on the wall as you walk in, covered with business cards and random pieces of paper? Ever stopped and looked at them? Well, ...
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27th April 2010
First, if you don't know what "Realtor Banner Advertising" is, it's simply a small or large rectangular or square shaped advertisement that you'll see on many websites. They're similar to pay-per-click ads in that they can be an automated marketing idea f...
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27th April 2010
As a Realtor or agent, what's one of the best marketing tools to slap on your website? Your prospects are attracted to marketing videos like moths to a flame. Marketing your real estate service with video can put you miles ahead of other Realtors or agent...
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27th April 2010
Defining your target markets as a Realtor is critical to your success. The myth among Realtors is that you're selling your services to anyone who wants to buy or sell a home. The truth is that you need to narrow down the criteria for your ideal prospect...
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27th April 2010
I'm sure you've used postcards in your marketing arsenal at one point or another in your career. But have you found that formula that makes your cell ring off the hook and almost shuts down your website from a traffic overload?
Does this sound like an ...
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27th April 2010
What Realtor or agent wouldn't want masses of free traffic beating a path to their website or blog? We spend countless hours and small fortunes attracting prospects to our websites and cell phones, trying to turn them into profitable clients. Wouldn't you...
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27th April 2010
What's "Targeted Opt-In Email Marketing" you ask? You know those big "sign-up boxes" on websites that offer something for free in exchange for your name and email address? That's called an email marketing "opt-in" box and you need to be using one as a Rea...
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27th April 2010
If you're a "tight-wad" like me, when it comes to your Realtor marketing budget, you're going to love "forum marketing." It costs you absolutely $0; only your time. It's super-duper simple and it can be set on autopilot, sort of.
Forum marketing is all...
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